Avoid client-side redirects

Rule from network under performance category

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Redirects are quite useful but developers/site owners must keep in mind that every redirects adds latency.

Although the latency can be saved using caching, the problem with client-side redirects are that they cannot be cached.

How do I fix this ?

Remove the logic that redirects on the client-side scripts, and rather use the logic server-side as part of the application code or server config. With server-config being the best case here to save more processing time.

Apache can be setup as such:

<VirtualHost *:80>
  ServerName www.domain1.com
  Redirect / http://www.domain2.com

While NGINX can also be configured using:

server {
  listen 80;
  server_name domain1.com;
  return 301 $scheme://domain2.com$request_uri;

Both of these examples redirect using 302 (temporary), using 301 (permanent) will allow browsers to fully cache and hit the server again. Usage depends on your scenario.


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